Submit an idea for helping young Americans under the age of 35 meet their unique financial needs with life insurance protection.
Winning entries will receive:
- $25,000 in cash (One Grand Prize; Ages 18 and Older)
- $10,000 in cash (One Young Adult; Ages 18-25)
- $5,000 in cash (Four Runners-Up; Ages 18 and Older)
- Define why sales of insurance protection products to those 35 and younger in the U.S. are low
- Provide a solution to the problem, which may include (but not limited to): marketing, distribution, product, underwriting and education.
- Defend how your proposed solution might solve the problem, including demonstrations of success (examples that you test).
Read the RGA Market Innovation Challenge
official rules. Read frequently asked questions (
FAQs).
The challenge is open to legal U.S. residents 18 years of age and older. Enter and submit essays/videos on www.rgainnovation.com from 10:00 a.m. Eastern Time (ET) on October 1, 2012 to 4:00 p.m. ET on February 28, 2013.