AIA Vitality benefits expanded with Apple Watch. Press Release, July 9, 2020.
AIA Australia has expanded its AIA Vitality health and well-being program. Members now have the opportunity to earn an Apple Watch for reaching weekly physical activity targets. Members can earn up to 100 Vitality points per day towards their Active Benefits target.

Hong Kong

AXA launches AXA BetterMe – a holistic platform to support body and mind health. Press release, July 17, 2020.
AXABetterMe offers up to 20 physical and mental health services. These include Mind Charger, a mindfulness meditation tool; AXA Goal, an annual step challenge; Symptom Checker; and AXA Diabetes & Three-HIghs Management, a customized program to help manage diseases and improve the health of participating customers.


Zurich accelerates focus on health and well-being under the leadership of Helene Westerlind. Press release, August 21, 2020.
The Wellcare strategy is based on four pillars: prevention, care, protection, and data. The WellCare offering is flexible and modular. Customers will have the freedom to choose among core and optional elements, so they can personalize their approach to improving their physical and mental health.


Prudential Thailand and The 1 to launch country’s first lifestyle-health collaboration. Press Release, August 11, 2020.
Through this collaboration, The 1’s members will gain access to highly customized digital lifestyle and health solutions based on their lifestyle preferences, health stages, and savings intentions.

United Arab Emirates

Etihad Airways introduces new COVID-19 global wellness insurance cover. NS Insurance, September 8, 2020.
The program covers medical expenses or quarantine costs for guests diagnosed with COVID-19, while they are flying with Etihad.

United Kingdom

Generali and Bupa partner to enhance essential employee well-being. Life Insurance International, August 5, 2020.
A range of Bupa’s employer-funded well-being services will be made available to Generali Employee Benefit UK’s Group Income Protection (GIP) clients. The Bupa services include COVID-19 support services, health assessments, virtual GP, and remote physiotherapy services.

United States

CVS Health introduces special access to Apple Fitness+. PR Newswire, September 15, 2020.
CVS Health is developing a one-year subscription offer for Aetna commercial and CVS Caremark members giving special access to Apple Fitness+. Additionally, a free two-month subscription for Fitness+ will be offered to CVS Pharmacy ExtraCare® members and all current CVS Health employees when the service is launched.

MetLife announces alliance with Barnum Financial Group to deliver PlanSmart Financial Education to workforces. Business Wire, August 20, 2020.
The PlanSmart financial education programs Transition Solutions and Retirewise will be delivered across the country. The programs will provide guidance on investment and financial planning and offer budgeting strategies.

Mutual of Omaha offers EAP customers financial wellness resources. Coverager, July 27, 2020.
Through its Enrich financial wellness platform, EAP customers will now have access to comprehensive financial tools and resources. Customers can undertake an assessment to discover their financial strengths and challenges. The platform also provides personalized information to help customers to achieve their financial goals.

Amazon unveils Halo Band, a fitness wearable tied to a subscription service. TechSpot, August 27, 2020.
Amazon is entering the health and fitness wearable space with a device called Halo Band and a subscription service called Halo. Amazon's speech processing algorithm is supposed to derive relevant wellness information from the tone of your voice.

FinFit launches new employer match contribution for employee savings accounts. Press release, August 27, 2020.
FinFit launched the first employee savings account program in the financial wellness industry which allows employers to contribute. Employers will be able to match up to 100% when employees contribute to their Finfit savings accounts.

FinFit Partners with PeopleStrategy to bring financial wellness to small and mid-sized employers. Press release, July 16, 2020.
PeopleStrategy, Inc. is a full-service brokerage and provider of comprehensive, cloud-based human resource (HR) solutions. PeopleStrategy customers will have access to FinFit early wage access service.

Ameritas now offering Enrich Financial Wellness Program to employees. Press release, July 21, 2020.
The iGrad Enrich financial wellness platform is being offered to Ameritas’ 2,500 employees worldwide. The iGrad Your Money Personality assessment generates a personalized financial wellness guide based on personality type.

Voya Financial launches COVID-19 planning tool powered by SAVVI Financial to help Americans navigate difficult financial decisions. Press Release, July 7, 2020.
Voya Financial, Inc. is collaborating with SAVVI Financial, a financial wellness platform, to offer a COVID Relief Planning Assistant. It is designed to help those who have been laid off or furloughed or who are working reduced hours as a result of the pandemic.