Product Trends


North Asia


Market Trends & Innovation

Allianz and BCG Launch Product and App for Expectant Chinese Mothers. Digital Insurance, January, 2017.

Allianz and BCG Digital Ventures have joined together to launch Kaishi, a "baby tech" product that allows listening to a fetus’s heartbeat, and an accompanying app that can display, record and analyze prenatal data. The app is designed to later permit Allianz to cross-sell financial services to China’s millennials.

Hong Kong

Life & Health

AXA Hong Kong Launches “Lifelong Care Partner Insurance” to Address the Widening Protection Gap of the Ageing Population. Press Release, March 15, 2017.

Lifelong Care Partner Insurance is a long-term care (LTC) product designed to provide financial and services support for care of aging individuals, and for their caregivers and families.

FWD Launches CANsurance Series Catering to the Working Population. Press Release, March 13, 2017.

The CANsurance series includes two plans, CANsurance Cancer Protection Plan and CANsurance Full Medical Plan. The CANsurance Cancer Protection Plan offers coverage for as little as HK$2 per day, and offers the option of converting to a full medical plan at retirement without providing proof of health.

Chubb Life Launches Forever Diamond Plus with Guaranteed Cash Coupon up till Age 120. Yahoo Finance, March 9, 2017.

Forever Diamond Plus is a life insurance plan with a savings element. It offers an annual Guaranteed Cash Coupon starting in the first policy year and non-guaranteed dividends. The plan also offers flexibility in withdrawals without affecting the death benefit or the policy, an available Terminal Illness Benefit, and no medical examination requirement.

Berkshire Hathaway Specialty Insurance Company (BHSI) Launches Accident & Health Insurance and Services in Asia. Business Wire, March 5, 2017.

BHSI launches Corporate Travel and Expatriate Medical Insurance and Group Personal Accident Insurance in Singapore and Hong Kong. It provides coverage as well as services from BHSI Care and Concierge Services such as 24/7 access to emergency, medical evacuation and repatriation assistance, and medical referrals. The Group Personal Accident Insurance offers coverage and numerous add-on benefits.

Cigna Hong Kong Launches HealthSecure Protection Booster. ACN Newswire, January 3, 2017.

Cigna HealthSecure Protection Booster offers critical illness protection to customers throughout every life stage. It provides sum assured increases of HK$500,000 every five years, up to a maximum of 400% of the original sum assured without further underwriting.


Neo Telemedia and Taiping Life Insurance (Hong Kong) Become Strategic Partners. ACN Newswire, March 8, 2017.

The two companies have a memorandum of understanding (MOU) to jointly develop financial business. The companies will work together in sales, innovation and insurance intermediary services.

Market Trends & Innovation

Manulife Motivates Customers to MOVE With Apple Watch. Yahoo Finance, February 15, 2017.

Manulife has launched its ManulifeMOVE app as an Apple watch app. It is also giving policyholders the chance to own an Apple Watch through its enhanced health and fitness program.


Life & Health

Dai-Ichi Life Launches a Living Protection-Focused Individual Annuity. Press Release, March 16, 2017.

The product has an issue age of between 50 and 80 years with age at annuitization of between 60 and 90 (less than 30 years from the issue date). If death occurs before annuitization, 70% of the premium is paid out. (Text in Japanese)

T & D Life Launches Whole Life Insurance Product (WOL). Press Release, January 24, 2017.

The WOL product has issue ages of between 20 and 85. It includes a hospitalization and a surgery benefit. Several optional riders can be added, including an Advanced Medical Rider, a short-term hospitalization rider and an outpatient rider. (Text in Japanese)

Aflac Modifies Whole Life Product EVER. Press Release, January 20, 2017.

Product premium was reduced in most age segments and a Hospitalization Lump Sum Rider with benefits of 30,000 to 100,000 yen was added. (Text in Japanese)

Aflac Modifies GIFT Income Protection Product. Press Release, January 20, 2017.

A non-smoker discount rider and 3CI WoP rider were added to GIFT. The guaranteed benefit period was increased to 6 years. (Text in Japanese)

Meiji Yasuda Launches Yearly Renewable Term Life Insurance for Corporate-Owned Life Insurance (COLI). Press Release, January 12, 2017.

The term life insurance has an issue age of 16 to 80 years. The policy period is for one-year renewable cover up to 90 years of age. It includes a death benefit and an accidental death rider. (Text in Japanese)

Neo First Life Insurance Launches New Medical Insurance Product as well as Three New Riders to Existing Health Insurance.  Press Release, December 26, 2016.

The new product, Neo de Galileo, offers lifetime medical insurance. The existing product, Neo de Gong Health Promotion, a non-cancelable product, will offer three new riders: an Outpatient Rider, a Cancer Diagnosis Rider, and an Anti-Cancer Drug Treatment Rider. For the simplified issue WOL product for all riders the benefit is reduced by 50% in the first policy year. (Text in Japanese)


Dai-Ichi Life and Neo First Enter into Distribution Agreement with Nihon Chouzai. Press Release, February 20, 2017.

Nihon Chouzai is a dispensing pharmacy chain. Dai-Ichi Life and Neo First, both of which are units of Dai-Ichi Life Holdings, Inc., will sell medical insurance products through Nihon Chouzai locations.

Market Trends & Innovation

Health Age App Wins Japan's First InsurTech Contest. Nikkei Asian Review, March 22, 2017.

Japan Medical Data Center’s smartphone app instantly measures a person’s “health age” – that is, the age that corresponds to their most recent health checkup data. The service, still in beta phase, requires the user to take a photo of their healthcare data, which is then digitized and checked against a database containing 1.6 million datapoints on health exams and medical prescriptions. The individuals’ health age is then calculated, giving clients an indicator of their overall well-being, and provides advice on how to become healthier.

South Korea

Life & Health

KT and Nonghyup Insurance, to Introduce New Insurance Program that Rewards Healthy Lifestyles. The Korea Herald, March 8, 2017.

The new insurance program, a partnership between mobile carrier KT and Nonghyup Life Insurance, will reward customers based on their fitness achievements. Neofit, KT’s fitness wristband, will be used to monitor and track customers’ physical activity levels and fitness achievements. Benefits are likely to include discounts on insurance premiums or additional rewards.

Market Trends & Innovation

Allianz Life Korea Opens Innovative Digital-First Sales Office. The Korea Times, January 13, 2017.

The office, "F1 in Yeouido", is designed to better support the company’s sales agent force, who mostly use dedicated tablets called AlloTab for contracts. The office includes non-dedicated bar table spaces, telephone booths for privacy, a café and a lounge.

Hyundai Motor Leads Personal Mobility Revolution with Advanced Wearable Robots. Press Release, January 5, 2017.

Hyundai reveals three wearable robots: the H-MEX (Hyundai Medical Exoskeleton), which helps patients with lower spinal cord injuries regain the ability to walk; the HUMA (Hyundai Universal Medical Assist) exoskeleton, which provides assisted mobility support for people with limited muscular power; andthe H-WEX (Hyundai Waist Exoskeleton), which provides upper body and hip support to prevent back injuries for workers doing repetitive manual work or heavy lifting. 

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Southeast Asia


Life & Health

Aditya Birla Health Insurance Launches "Activ Health". ChennaiPatrika, March 14, 2017.

“Activ Health” is a new health insurance product built around the idea of supporting customers’ efforts to maintain good health. It offers health rewards and provides immediate coverage for chronic illnesses and a choice of hospital room.

Canara HSBC OBC Life to Launch Term Insurance Product with Return of Premium. The Hindu Business Line, March 13, 2017.

The pure term product, launched in April, will be available online with no underwriting required. The upper limit for sum assured is Rs 15 lakh.

HDFC Life Announces Launch of an Exclusive Data-Led Group Term Insurance Plan. Finalaya, February 28, 2017.

This group term insurance plan is offered in partnership with the ET Money financial services app. Users can purchase group term life insurance coverage that ranges anywhere from Rs 25 lakhs to Rs 50 lakhs. It takes less than two minutes to sign up and not medical tests are required.

Canara HSBC OBC Life Insurance Launches iSelect Term Plan. The Times of India, February 27, 2017.

The iSelect Term Plan is an affordable premium plan that provides life insurance cover together with the option to add- accidental and disability cover.

Aviva’s Heart Care Critical Illness Policy is for Two Hearts. DNA India, February 15, 2017.

This fixed lump-sum payout policy, launched on Valentine’s Day, provides a “Me” plan for one heart and a ”We” plan for two. The policy is part of the Aviva Heart Care campaign.

HDFC Life Launches Pragati, a Traditional Plan for Low-Income Families. DNA India, February 15, 2017.

Pragati offers life protection and a savings element with guaranteed premium returns to low-income families, which comprise almost half of India’s population.

Bajaj Allianz General Insurance Relaunches Health Guard Policy. The Economic Times, February 14, 2017.

Health Guard, its comprehensive health policy, has been redesigned to extend the policy period to three years. It also permits coverage of extended family members, such as in-laws and grandchildren.

New India Assurance offers Rs 1 crore health cover for super rich. The Economic Times, February 10, 2017.

New India Assurance, India’s biggest general insurer, has launched Premier Medclaim, a medical insurance policy with a cover of INR10 million aimed at the ultra-rich. It covers dental care, psychiatric care, dietary care and infertility treatment. After a three-year waiting period the policy will also cover obesity treatment or maternity.

PNB MetLife Launches Mera Heart and Cancer Care Plan. Press Release, February 2, 2017.

Mera Heart and Cancer Care (MHCC) is a non-linked, non-participating health plan. It provides coverage against all stages of cancer and heart disease. It also provides special benefits for female-specific cancers.

SBI Life –“Smart Bachat Plan Launched. Press Release, January 23, 2017.

Smart Bachat is a traditional participating endowment plan with a flexible limited premium payment term. The client can choose the policy term length as well as one of four premium payment terms.

Future Generali Life grows its Credit Life business. Business Standard, January 10, 2017.

The Future Generali Loan Suraksha Plan is a single-premium term insurance plan. It is designed to provide life coverage for new and existing customers.

Lifeline Policy Launched in Region. Press Trust of India, January 10, 2017.

Royal Sundaram General Insurance launched Lifeline, a health insurance product. Lifeline is offered through its agency channel.

Savings & Retirement

Kotak Life Insurance Launches Kotak Premier Income Plan. Press Release, February 20, 2017.

Kotak Premier Income Plan (KPIP) is a life insurance plan with a savings component. It offers Guaranteed Annual Income after completion of the premium payment term. It also provides an accrued Simple Reversionary Bonus and a Terminal Bonus at maturity.

Edelweiss Tokio Life Insurance Launches Wealth Ultima ULIP. The Hindu Business Line, January 17, 2017.

Wealth Ultima is a unit-linked life insurance plan (ULIP) designed for systematic long-term wealth creation. Its structure features both accumulation and withdrawal plans.  


Vakrangee Limited Teams With Aditya Birla Health to Distribute Health Insurance. India Infoline News Service, March 17, 2017.

Vakrangee has teamed with Aditya Birla Health Insurance Company to distribute health insurance products in India’s rural areas.

Future Generali India Insurance Launches Joint Venture With UCO Bank. DNA India, March 15, 2017.

Future Generali has entered into a corporate agency tie-up with UCO Bank. Future Generali will offer its health and PA insurance products amongst others across the 3050 branches of UCO Bank.

Dena Bank Enters into Bancassurance Agreement With Apollo Munich Health Insurance. Business Standard, February 27, 2017.

Apollo Munich Health Insurance has entered into an agreement with Dena Bank, whereby Dena Bank will distribute Apollo Munich’s health, personal accident and rural insurance policies to its 20 million customers.

Lakshmi Vilas Bank, Centrum in Wealth Management Venture. Banking Frontiers, February 27, 2017.

Lakshmi Vilas Bank and Centrum Group joined forces to offer wealth management services to the bank’s high-net-worth (HNW) clients. The HNW clients will be referred to Centrum Wealth Management, which will provide advice and guidance on products and services.

Bank of Maharashtra Ties up with Cigna TTK. The Economic Times, February 6, 2017.

Bank of Maharashtra has partnered with insurance company Cigna TTK Health to offer Cigna TTK’s health insurance products through its network of nearly 1,900 branches.

Future Generali India Insurance and Bank of Maharashtra in Insurance Pact. Business Line (The Hindu), January 31, 2017.

Future Generali has entered a corporate agency agreement with Bank of Maharashtra, which will distribute FGII’s motor, home, shopkeeper and rural insurance products.

Market Trends & Innovation

IFC, WellDoc, and Max Healthcare Launch Innovative App to Improve Diabetes Care. GlobeNewswire, March 23, 2017.

WellDoc’s BlueStar app will be piloted in New Delhi with a select group of patients. The app allows customers with type 2 diabetes to transform their smartphones into a personal health adviser.

HDFC Life and Haptik Launch India’s First Life Insurance Chatbot. Life Insurance International, March 14, 2017.

HDFC Life has partnered with chatbot platform Haptik. The chatbot aims to assist customers with insurance advice and act as a financial adviser.

HDFC ERGO Launches Apple Watch Insurance App. Digital Insurance, February 5, 2017.

The Mobile Insurance Portfolio Organizer (IPO) Apple Watch app allows HDFC ERGO customers to check claims, manage their policies, and access customer support.

Times Internet Launches to Simplify Insurance Buying., February 4, 2017.

The platform aims to provide a transparent, easy-to-understand buying experience. Initially the site will provide auto insurance but plans to extend its offerings to life and health insurance in the future.


Life & Health

Prudential Indonesia Launches PRUprime healthcare, A Comprehensive Global Hospitalization Product.
Press Release, February 20, 2017.

PRUprime Healthcare is a comprehensive hospitalization product offering customers comprehensive global coverage as well as features to extend the annual benefit limit.

Zurich Topas Life Launches Hospital & Surgery Plus Rider With Extra Protection, Upgraded Limit. Jakarta Globe, February 4, 2017.

Zurich has upgraded the H&S rider available on its Prestigio or Mahacita Protection plans. The rider enables policyholders to get a second medical opinion.


Allianz Life Cooperates with Standard Chartered Bank and Artajasa to Provide Individual Insurance Premium Payments via Indomaret. Press Release, March 7, 2017.

Customers can now pay their Allianz individual life premiums through Indomaret outlets. Payment can be made by simply entering the policy number at the i-Kiosk or by giving your policy number to the cashier.

Zurich Topas Life Collaborates with Bank of China to Distribute Insurance Products to Expatriates in Indonesia. Press Release, January 31, 2017.

Zurich Topas Life and the Bank of China will be targeting international communities and their need for protection and investment products during their stays in Indonesia.


Life & Health

Takaful Ikhlas Launches Protection Product with Double Compensation Payment. Press Release, January 5, 2017.

Ikhlas Basic Term Takaful offers five different types of plans, and provides protection in the event of death or Total and Permanent Disability (TPD).

Savings & Retirement

Zurich Insurance Malaysia to Boost Investment-Linked Products With New Rider. The Star, January 10, 2017.

The Zurich MegaMed rider will be offered with Zurich’s investment linked plans Zurich FlexiLife, Zurich FlexiLife Plus and Zurich TrueLady. The rider, available in four different plans, offers a bonus feature of no lifetime limit up to age 100 and cashless convenience at local hospitals.

Market Trends & Innovation

Tata AIA and Tata Teleservices launch m-Insurance for prepaid mobile customers. Business Standard, March 28, 2017.

The term life plan offered through m-Insurance automatically enrolls customers who purchase the Tata DoCoMo’s selected mobile recharge option. It is available with two sum assured options – Rs 50,000 and Rs one lakh.

Takaful Ikhlas to Introduce Online Platform by Year-End. Press Release, March 24, 2017.

Takaful Ikhlas Bhd aims to introduce its online 24/7/365 platform for basic term life insurance by the end of 2017. The online platform is targeted towards younger individuals who conduct most of their financial activities online.


Life & Health

Pakistan Microfinance Network Highlights Damen and MicroEnsure’s Health Insurance. Press Release, February 2, 2017.

Damen Sehat is an income protection health microinsurance insurance product provided to Damen Support Programme (DSP) clients and their spouses. It pays Rs 1,000 for each day of hospitalization, and covers treatment from any registered hospital in Pakistan. The amount is doubled for an ICU stay, and rises to Rs 10,000 for a caesarean section.


Easypaisa Signs Agreement with EFU Life Insurance. City News International, December 31, 2016.

EFU Life Insurance has entered into an agreement with Easypaisa, Pakistan’s pioneer branchless banking service, to improve and extend its services across Pakistan.


Life & Health

Tokio Marine Launches KidAssure GIO Rider. Tokio Marine, April 7, 2017.

The GIO Juvenile Rider is the first rider in Singapore to cover juvenile illnesses with no medical underwriting. It provides a death benefit as well as an additional 20% sum assured upon diagnosis of juvenile illnesses for up to a maximum of five different covered conditions, and covers children up to age 19.

China Life Insurance Singapore Introduces Whole Life Plan With Return of Premiums and Cover to Age 100. Press Release, March 30, 2017.

The Golden Dragon Whole Life Plan is a five-year regular premium participating plan. The plan has a guaranteed return of premiums feature, has the potential to pays out yearly cash bonuses, and will provide coverage to age 100.

AIA Singapore Launches AIA Diabetes Care. Press Release, March 23, 2017.

The AIA Diabetes Care critical illness plan is for people with type 2 diabetes and for pre-diabetics, who generally have difficulty being approved for insurance cover, or for purchase of additional cover after a diabetes diagnosis. The plan provides coverage for four diabetes complications: blindness, kidney failure, stroke, and heart attack, and will cover needed coronary artery bypass surgery. Optional cancer cover is also available.

Market Trends & Innovation

Tokio Marine Life Insurance Singapore Deploys Chatbot for Advisors. Fintech Innovation, January 18, 2017.

TOMI (short for TOkio Marine Insurance) is a self-learning chatbot for advisers available 24/7 through Facebook Messenger. It is powered by Deep Learning for National Language Process, can answer FAQs, and proactively engages users by pushing relevant industry articles and quizzes.

Sri Lanka

Life & Health

AIA in Sri Lanka Introduces AIA Vitality Programme. Lanka Business Online, February 7, 2017.

The Vitality programme lets customers monitor their health and earn reward points. AIA Vitality is also partnering with pharmacies, hotels, gyms and sport equipment manufacturers to support healthy living goals.

Market Trends & Innovation

InsureMe Unveils Customized Corporate Insurance Web Platform., March 2, 2017.

The InsureMe corporate web platform works as an independent insurance consultant to help executives get insurance quotes from all key insurers for any business insurance need. – Sri Lanka’s First Insurance Comparison Website., January 24, 2017.

InsureMe Insurance Brokers Ltd. is Sri Lanka’s first comparison website. This online platform allows customers to compare and purchase personal lines and medical insurance solutions.


Market Trends & Innovation

Yocoin Launches Decentralized Blockchain-Based Insurance Platform. The bitcoinwire, January 30, 2017.

The YoCoin Insurance coverage platform uses various types of cryptocurrency such as blockchain, allowing customers to safely purchase contract-based insurance coverage.


Life & Health

Generali Vietnam launches first comprehensive critical illness plan in Vietnam. Vietnam Investment Review, March 22, 2017.

Generali Vietnam Life Insurance LLC has launched VITA – Bao An Toan Dien, a comprehensive savings and critical illness plan. It covers 99 critical illnesses up to 275% of the sum assured, and the maximum premium term is 20 years. There is also a death benefit if the life assured passes away after age 75.

FWD Unveils Insurance Products with Least Exclusions in Vietnam. Vietnam News, March 7, 2017.

FWD Vietnam’s insurance products will from now on have only two-six exclusions, compared to the up to 20 some policies have.


Bao Viet Signs Co-operation Agreement with SeABank. Viet Nam News BizHub, March 1, 2017.

Bao Viet Insurance Corporation (Bao Viet) and the Southeast Asia Commercial Joint Stock Bank (SeABank) signed a comprehensive co-operation agreement. The agreement will enhance cross-selling of products and services.

Sun Life Vietnam signs up with Global Online Financial Solutions Limited (GOFS). Vietnam News, March 29, 2017.

Sun Life Vietnam has signed a three-year agreement with GOFS, permitting Sun Life to introduce its life insurance to customers of Timo, a banking service provided by GOFS.

Woori Bank to Distribute Hanwha Life Vietnam Products. Viet NamNews BizHub, February 16, 2017.

Hanwha Life will distribute its insurance products through Woori Bank. Woori Bank has transaction offices in Hanoi and Ho Chi Minh City.

Dai-Ichi Life Vietnam, Bac A Bank Sign Bancassurance Contract. Vietnam Investment Review, January 17, 2017.

Dai-Ichi Vietnam and Bac A Bank will cross-sell one another’s products to their customer bases.

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Australia & New Zealand

Life & Health

AIA NZ Shakes up New Zealand’s Insurance Market., March 28, 2017.

AIA now allows New Zealanders to access its Cancer Treatment Benefit without changing their insurance providers. The Cancer Treatment Benefit provides non-surgical cancer cover for up to $500,000 per year.

Innovative Insurance Product for Over-50 Australians. Sunshine Coast Daily, February 20, 2017.

FutureWell Independence Insurance is a new product designed to cater for the care needs of Australians over the age of 50. The product allows customers to submit claims for cash benefits to fund care needs while they are still alive. It also has a death benefit.


TAL and Qantas Airways Launch Insurance Partnership . Press Release, February 20, 2017.

Life insurance specialist TAL Australia, a subsidiary of Dai-ichi Life Holdings, has announced a partnership with Qantas to offer its new Qantas Assure Life Protect products. Qantas’ 11 million frequent flyer members can now purchase life insurance, critical illness. TPD and income Protection products developed by TAL, as well as participate in TAL’s wellness program, and amass frequent flyer miles for premium payments and participation in the wellness program.

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