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RGA Launches Plan V Care in Partnership with Covéa and Direct Life to Expand Digital Distribution Capabilities

LONDON, December 13, 2022 Reinsurance Group of America, Incorporated, a leading global life and health reinsurer, together with their global accelerator RGAX LLC, today announced the launch of Plan V Care, a digital cancer-only product designed for women. In partnership with Covéa Life, a U.K. life and critical illness insurer specializing in innovation in the life sector, and Direct Life and Pensions, a leading provider of protection technology and outsource services, RGA has developed a direct-to-consumer proposition specifically tailored to meet the needs of female millennials.

“Research has shown that women – millennial women in particular – are underserved by today’s insurance market,” said Kate Lyons, Head of RGAX UK. “As they age, begin thinking about starting families, buying homes, and growing their income, the need for health-related insurance benefits becomes increasingly important. Yet there are not currently life insurance brands that deliver both a product and experience specifically tailored to their life situation, age, and gender.”

RGA research revealed that cancer is the top concern for women ages 28-38, and by using these insights and its global expertise, RGA partnered with health tech specialists to develop Plan V Care. Until now, the complicated nature of critical illness and cancer-only products has been a barrier to selling directly to customers. However, over the past year, RGAX and RGA have worked closely to develop an innovative, direct-to-consumer cancer product supported by UnderwritingPal (UWPal), the companies’ recently launched, cloud-based digital underwriting service.  

“Plan V Care is about more than tapping into the Generation Y female market to sell insurance solutions,” added Lyons. “Our work to develop this product, along with the data and insights gathered during the development process, will serve as a model that can be scaled with our clients and leveraged across other target segments to continue to expand protection to underserved markets.”

For more information, please visit or follow Plan V Care on Instagram.

About RGA

Reinsurance Group of America, Incorporated (NYSE: RGA) is a global industry leader specializing in life and health reinsurance and financial solutions that help clients effectively manage risk and optimize capital. Founded in 1973, RGA is one of the world’s largest and most respected reinsurers and is guided by a fundamental purpose: to make financial protection accessible to all. RGA is widely recognized for superior risk management and underwriting expertise, innovative product design, and dedicated client focus. RGA serves clients and partners in key markets around the world and has approximately $3.3 trillion of life reinsurance in force and assets of $82.7 billion as of September 30, 2022. To learn more about RGA and its businesses, visit Follow RGA on LinkedIn and Facebook.

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