Product Distribution
  • Videos
  • March 2023
  • 11:24 minutes

Trends in Bancassurance

In Brief

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This video was developed in conjunction with actuview, the first permanent international media platform for actuaries ( actuview content reflects contributions from actuarial institutions, corporate partners and industry professionals. RGA is actuview’s sponsoring partner.

RGA reveals these and other insights from the company's bancassurance market research.  
Bancassurance is a profitable distribution channel for life and health products, particularly in Europe, the Middle East and Africa, Asia, and Latin America. RGA conducts global surveys and research to track bancassurance market trends, challenges, innovation, and product and distribution development.

Explore key findings, including the ways banks are seeking to optimize the use of consumer data, streamline customer journeys, shift focus on protection products, personalize offers, integrate wellness, and adapt sales or distribution approaches. 

See also:  Agents of Change: Seven Ways Bancassurers are Reimagining Life Insurance

At RGA, we are eager to engage with clients to better understand and tackle the industry’s most pressing challenges together.  Contact us to discuss and learn more about the RGA capabilities, resources, and solutions.  

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Meet the Authors & Experts

Leign Allen
Leigh Allen
Associate Vice President, Strategic Survey Research, Global Actuarial Pricing and Research