Bancassurance’s attractiveness in Asia continues to strengthen, as insurance consumers from all demographic and income cohorts increasingly turn to banks for their life protection needs. As the competition heats up, banks and insurers are partnering to develop the right products and services to attract customers. Mr Shih-Nin Low of RGA Reinsurance Company Hong Kong and Southeast Asia provides some insights and perspectives.
Reprinted with permission of The Asia Insurance Review (AIR)
www.asiainsurancereview.com.
