This issue of Product Trends Around the World features a variety of death and living benefits and medical insurance products launched in 2025 Q4.
Highlights include:
- A range of long-term care (LTC) initiatives, including a single premium deferred annuity with an integrated LTC rider and a product with counseling services for caregivers.
- A critical illness policy covering a select number of severe medical conditions at reduced premium costs, providing an attractive offering for both younger and older policyholders.
- An insurer and an insurtech partnered to launch a digitized permanent life insurance product, providing a streamlined application process and instant underwriting decisions.
- Expanded wellness access to multi-cancer early detection tests and cancer biomarker testing, enabling pre-symptom recognition and tailored treatment options.
- Products aimed at populations that are underinsured or have irregular incomes, such as farmers, rural landowners, start-up founders, and even entrepreneurs.
View Product Trends 2025 Q4
