Health and Behavior Change
What makes Heidi unique is the ability to collate health and lifestyle changes gained through multiple apps and services and present a real-time combined health score: Health Balance (Healthy Days). This key feature of Heidi offers a tangible and highly engaging and relevant gamification metric that drives positive, sustainable change.
Heidi is informed by the Clinical IP and COM-B behavioral change model that illustrates how the user is doing when compared to local public health guidelines or an individual baseline. By connecting a wearable, fitness tracker or health monitoring device, Heidi is able to provide automatic scoring updates. And as Heidi learns more about each user's needs and interests, it can send relevant content, reminders and nudges to keep the user on track, rewarding healthy decisions.