Underwriting
  • Articles
  • October 2020
  • 5 minutes

A Race to Digitize: RGA's 2020 Group Insurance Open Enrollment Market Practices Survey

By
  • Megan Benson
  • Nick Morison
  • Kathy Thiesen
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In Brief

Digitization has consequences, from additional tracking to growing interest in non-traditional products, and yet many of the factors that contribute to a successful Open Enrollment process remain the same.

Even before the outbreak of COVID-19, more group insurers than ever before are relying on third-party digital platforms to conduct Open Enrollment. That was the chief finding of RGA's first survey of major North American group insurers since 2017 on the all-important open enrollment period. Digitization has consequences, from additional tracking to growing interest in non-traditional products, and yet many of the factors that contribute to a successful Open Enrollment process remain the same.

Infographic_OpenEnrollmentMarketPractice_FINAL-01

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Meet the Authors & Experts

Benson_Megan
Author
Megan Benson
Executive Director, Underwriting, Life Reinsurance, U.S. Group Reinsurance
Nick Morison
Author
Nick Morison
Senior Marketing Underwriter Consultant, Life, Accident and Disability Reinsurance, U.S. Group Reinsurance
Kathy Thiesen
Author
Kathy Thiesen
Director Survey and Research Services, U.S. Group Reinsurance