This issue of Product Trends Around the World features a variety of new insurance benefits and services launched in 2026 Q1.
Highlights include:
- Indexed universal life (IUL) innovation, including new plans incorporating flexible income solutions and a digital experience for instant underwriting decisions without medical exams.
- Products tailored for underserved segments, such as life insurance for the growing senior market and a bundled protection plan embedded in motorcycle loans for working-class riders.
- A range of cancer-focused solutions, including a long-term endowment plan with cancer benefits, a rider covering advanced cancer therapies, and value-added services such as multi-cancer detection tests, second opinions from independent oncology specialists, and cancer coaching.
- Several wellness services, including a menopause support app, an AI-powered nutrition platform, a platform matching caregivers with specialized nurses and social workers, bereavement support services, and a program focused on the detection and prevention of cognitive decline.
- Multiple insurance solutions available through bancassurance and alternative distribution partners, including a neobank, a digital investment platform, a small business software provider, a digital consumer payments and services platform, and a health insurer teaming up with a life insurer to offer more protection options to their customers.
View Product Trends 2026 Q1
