Customers hesitate. Processes stall. Promising ideas underperform, not because the solutions are wrong but because they aren’t human. Behavioral science helps insurers design for how people actually think, decide, and act — not how we assume they do.
At RGA, we are specialists in the “why” of insurance decision-making.
Behavioral science combines insights from psychology, sociology, neuroscience, and economics with advanced research methods, data science, and real-world experiments. RGA's track record proves our evidence-based approach, anchored in behavioral science principles, can transform insights into business results.
We embed behavioral insights across the value chain to make insurance:
Our work is grounded in evidence, tested in the real world, and focused on measurable outcomes. When you design for how people behave, you unlock how business grows.
Ready to put the customer at the center of your strategy?
People don’t buy what they don’t understand. Behavioral science helps insurers simplify complex journeys, reduce cognitive load, and build trust so customers feel confident saying yes.
Behavioral science helps to uncover the real reasons people are dishonest or inaccurate. Behavioral science reveals how discomfort, memory gaps, and poor framing lead to inaccurate disclosures. We help insurers ask better questions and get better answers.
Behavioral science helps claims teams tap into personal goals, empathy, and structure to shorten recovery and deepen engagement.
Lapse is about more than price. Insurers need to consider attention, emotion, and connection to build loyalty. Behavioral science helps insurers communicate clearly, show value, and make staying the easy choice.
On the RGA Knowledge Center, we explain how real-world experimentation and evidence-based research into human decisionmaking can deliver smarter, more relevant, and more scalable solutions.
